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• Italian-milled LightAsteroid 2.0
• Small YKK/BSC Puller
• Raglan Sleeve
• 3 rear jersey pockets
• Italian-milled CorePower
• Reflective Detail
• Flat-locked Seams
• BSC HD Chamois
The I AM Collection is about cause and effect. The cause is not letting people know how you truly feel. The effect is the distortion of reality. A reality that could be much different if you answer 'How are you?' openly and honestly.
The fluorescent yellow flag is for you to define every day. The I AM flag is a calling for everyone to answer the question of 'How are you?'. A calling to tell it as it is, and to potentially help us all to rise above the distortion and to see the truth.
The distortion graphic and the blue base are symbols of where we can get to with mental illness. Our realities are distorted by influences beyond our recognition. It’s not until we become removed from those pressures, often required by simply acknowledging how we are feeling, that we realise how off track our minds truly are.
Mental Illness affects us all, everyday. Mental illness is the biggest killer of young men around the world. To put that into perspective, 1 million men took their own lives last year, whilst an additional 430,000 men were diagnosed with life-changing anxiety. If you don't have an awareness of how big the problem is, here it is. Now we need to do something about it.