The goal of the WMN Initiative is three-fold. Help elite female cyclists realise their goals of a pro career. Increase female participation in cycling through our Ambassador-led rides. And create dedicated female-specific collections and content, produced by women for women. Why? Because we #lovewomenscycling.
Be it safety, accessibility, or product, women’s cycling is, and always has been, a second thought. We are dedicated to making a difference.
No more Cupcakes.
An essay by Matilda Raynolds.
"I’ve always felt that the day we don’t have International Women's Day will be one to celebrate. Where we no longer have to highlight the constant barriers women face just to be on an equal footing."
- Matilda Raynolds
The Future of
"The future of cycling is the people who ride, not the product they ride."
- John Polson. Founder. Black Sheep Cycling
The Future Project.Learn More.
The Future Project is a dedication to the next generation. It emphasises equality across women and men, a focus on U23 elite cycling, and funding to enable global racing opportunities.Learn More.