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We see RACING as our own internal project. To push our own imagination, and our own understanding. To create what is possible, and solve what we thought was impossible. RACING is the Black Sheep Garment Development Team in full-force. Throughout RACING you will see garments created for very specific goals.
Every product developed for RACING is based on a wealth of research and scientific data. Think of RACING as the anti-mumbo-jumbo. It’s either the lightest, or it’s not. It’s either the fastest, or it’s not. It either works, or it doesn’t.
Most of our customers, most of you, are not professional cyclists. But unlike the crazy right-winger trying to convince you of trickle down economics, the technology we have and will develop will benefit you. Everything we develop will not be at the expense of our key benchmarks in comfort, durability, and price.